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A pioneer in the confocal arena had chosen a local microscope dealer to represent their technology; the fit was unsuccessful...
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Beating out the Competition |
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What do you do when you are one of two leaders sharing a market and your key competitor brings out a new technology?...
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How to Gain Significant Ground in a Flat Market |
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In a flat market, the only way to gain growth is to regain the lost ground...
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The $25M Hidden Market - the Power of Market Research |
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A review of the exhibit floor at a key tradeshow revealed only one potential competitor...
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An image analysis firm had made a respectable transition from desktop publishing to scientific imaging...
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"The Bad News is there is No Market. The Good News . . . You just Saved Us $500,000" |
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The best time to survey your potential audience is before your product goes to the drawing board...
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