MME FlightPlans - Quick, Easy, Turnkey Market Planning

Imagine:  You need to reach that all important business goal: rapid market penetration and increased revenue.  A experienced pilot approaches you and hands you a packet.  In it:  the detailed map to your destination, a Resource Guide to adapt to changing conditions along the way, and a step-by-step agenda, all geared to get you there, fast, safely, and with less stress.

When you are trying to penetrate a new market, a great deal can be learned from pilots.  Just as they plot a course taking into account the weather, the terrain, and key navigational markers, you can plot your entry in a new market, taking into account the market environment, available marketing media, and key applications. 

With over 25 years' of experience successfully launching new products and technologies, MME has formalized this sort of planning into a proprietary business process, our own, turnkey marketing FlightPlan(tm).  The result: Our clients enjoyed short time to market, dramatic increase in visibility, and hundreds of millions of dollars in increased revenue.  

A year-long program of suggested activities, the FlightPlan integrates your website, editorial and ad campaign, tradeshow schedule, sales support, press campaign, tutorials and presentations, and any other special activities. Rather than a default "ad and show program," it leverages every activity so that, for example, content for a pre-show mailer can morph into web content and then into the core for a sales support memo, an application note, and an application article.    Presented as a Year-at-a-Glance map and a week-by-week Implementation Calendar, FlightPlanning simplifies both budgeting and project planning.

FlightPlans also bring all members of staff up to speed on where the company is headed and when to plan for activities. For example, it helps your Markcom assistant meet deadlines for show planning and reminds application and sales staff to capture that all-important-image in April which will make a pre-show mailer "pop" in October.

Flexible

Just as flying requires dynamic change as conditions change, so does your market plan.  Every MME FlightPlan comes with a Resource Guide that summarizes a variety of ad parameters, web and print opportunities, dates and pricing, all in one spreadsheet so that your marketing plan can adapt to changing conditions while still giving your company a sturdy framework for progress. Add, drop, or change promotional activities, literally, on the fly.  All the information will be at your fingertips. 

MME Flight Plans:

Comprehensive.  MME FlightPlans^TM layout the full marketing plan, from ad and editorial to sales support and press programs.

Clear. MME FlightPlans^TM provide both a Year-at-a-Glance map and a week-by-week calendar for well-defined market planning, easy supervision, and precise budgeting.

Stress reducing. Because MME FlightPlans^TM leverage every activity in a well-coordinated process, your team always knows where it is going, generating much more door-opening/sales closing visibility and credibility with only slightly more effort.

Revenue producing. Historically, MME FlightPlans^TM have produced hundreds of millions of dollars for our customers, typically propelling them to the top of their specific technology niche.

Flexible.  You have control.  MME provides two tools to guarantee that your FlightPlan always fits your current situation:  the Resource Guide to summarize dates, prices, and promotional opportunities, and a copy of MindManger mapping software so that you can modify your Plan with the click of the mouse. 

Cost effective.  A map with a hundred organized details all geared at leveraging every marketing effort.  A Resource Guide to provide options and flexibility.  A detailed week-by-week implementation calendar.  Sound like a $100,000 project?  FlightPlans actually cost a small fraction. Because we've been building this process over 25 years and because we have the experience and research results to know where to go, we can create a tailored FlightPlan for you reasonably, economically, and in record time. 

Already have an expert marketing department and just need to know where to go?  Ask about our FlightPlan^TM "Mini".  We'll provide just the Map and/or Resource Guide and you can fill in the rest, using your own planning tools.

Do you have a new market destination and need to get there fast? Call or email Barbara Foster at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or (972)924-5310 to discuss just how MME's FlightPlans^TM can help your product soar!