For the Microscopy & Imaging industry, it's the new “Place” to come for strategy, funding preparation, operations, and sales & marketing support

(McKinney, TX. November 15, 2007). Since 1991, the unique microscopy and imaging industry has looked to Microscopy/Marketing & Education, Inc (MME) as its primary source of market information and new product launches. Along the way, MME has also offered strategic direction, business plan help, and engineering insight. In a bold expansion move, MME has now formalized strategic relationships with several of its key consulting partners in these areas to form The Microscopy & Imaging Place, Inc. (“The MIP”).

The new group builds on MME’s original core competencies of strategic marketing, market research, and new product branding and launching with the addition of three new consultants. Among the new services offered by The MIP:

• “Fundability”: positioning and packaging small to mid-sized companies for SBIR, NSF and similar government grants as well as Angel and VC funding.

• Metrics for the C-Suite (corporate metrics programs for sales and marketing)

• Sales development for new products and new market niches.

• “R&D … and Manufacturability”: providing manufacturing insight into early stage R&D to avoid the normal “hiccup” between development and commercialization,

• Structure and process for service and customer support activities

• Bringing sanity to compliance and regulation

• “The SWAT Team”: an integrated approach to new-market development
  
  

For details on any of these new programs, call Barbara Foster at (972)924-5310.