Start-up? Early Venture? Well-established but expanding to a new market or trying to re-capture a pre-existing market?

As we mentioned on our HOME page, the microscopy and imaging market is heterogeneous and high risk, making it challenging and expensive to penetrate.   

With over 25 years experience in the industry, we've seen companies come and companies go.  We've seen dozens of companies invest hundreds of thousands of dollars or more and not gain traction, literally throwing money thrown down the drain.  Some were overseas companies, new to the US market.  Others, were start-ups.  Still others, experienced companies expanding into microscopy and imaging. What made the difference between success and failure?  Experience in and understanding of the market and its drivers, sound go-to-market strategy, good planning and implementation.  While most high tech companies have a firm grasp on the physics and engineering of their technology, there is a critical gap  when it comes to market support and the alignment of marketing with sales.  The MIP can fill that gap. 

Where do you want to be in ONE YEAR?

Our unique matrix of technical know-how combined with marketing ingenuity and business development expertise offers matchless support to our clients at all stages of business evolution.   

The results: 

Our market research clients have had solid information which reduced risk and either got them to market faster or helped them decide NOT to go to market, saving hundreds of thousands of dollars. 

Our new product launch and new business clients typically jumped to #1 or #2 in their market sector within 12-18 months of implementing our strategies and processes, at dramatically reduced risk, greater visibility and credibility, and lower cost.  

We grow businesses!

That's our reputation.  We've "grown up" in this industry... As practicing microscopists, we understand your clients.  We've worked alongside them at the microscopy bench and with imaging technology and can use that experience to help YOUR technology and company grow.

As strategic planners having built departments, divisions, and companies on a shoe string, we understand how important every penny is to you and, in today's age of accountability, the importance of metrics that measure progress and success in both sales and marketing.  We can use that experience to propel your company to the next step in its growth.

Our track record speaks for itself.  Visit our Success Stories

Need a Jump Start?

See the whole picture with our "Comprehensive Strategic Assessment" (CSA). Your customized CSA includes:

• A General Market Overview
• General competitive landscape
• Direction for which shows, which publications best promote your product
• Generic MIP data, where pertinent
• Approaches to Channel development
• Current market trends
• Guidance for key tradeshows and publications
• One day site visit to learn more about your product, your people, and your existing processes and incorporate them into a cohesive strategic plan
• SWOT (Strength/weakeness/opportunity/threat assessment)
• Strategic guidance with overview plan for approaching the market

The result: Our clients tell us that they were able to cut their learning curve by 6-12 months, propelling them to revenue sooner, with lower risk and wiser use of their financial investment. 

... or just need to fill the gap?

We can fill in wherever your company needs a helping hand, from general strategy and market research to marketing communication, from sales development to operations and commercialization.  Let us know what you need and we'll customize a solution especially for you.  

 We've got the Strategy and Business Development tools to help YOUR company grow:  

• Market research with a difference
• Comprehensive Strategic Assessment
• Business structuring
• Business plan construction
• Due Diligence
• Headache Free Marketing
• Channel Development
• New market/market recapture SWAT Teams
• Web architecture, content and analytics

Contact us today

Where do you want to be in a year?  Let us help you develop a strategy and process to get there. Call or email Sr. Strategic Advisor Barbara Foster at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or (972)942-5310.  We're happy to give you the first hour of consultation for free.  Tell us where you are facing challenges and we'll suggest directions and next-steps to fit your budget and get you on a stronger path to growth.