"Marketing” and “Sales” really are different

Marketing involves all those activities which generate knowledge about your custom’s needs and how your solutions match those needs. Its sole purpose is the create the visibility and credibility that will open the door for your sales staff and help them to close the sale, quickly and effectively.

Sales has two functions: The first is to cultivate the potential user group in a given territory and/or application area. The second is to show the customer how your solution solves their problem, then ask for the order for the technology that meets that objective.

How does YOUR market approach fit into today's competitive arena?

Microscopy and imaging are high tech fields. Not unexpectedly, many companies which develop new tools in these areas are technology driven: Their focus is on the instrumentation and software. While this approach has been successful in the past, MME has found that today’s customers demand solutions and that demand requires a shift to an applications-centered marketing plan.

Technology-driven companies also typically have little or no experience with marketing.  Traditionally, their approach has been to take out a few ads, attend a few shows, put a few product pictures and lots of specifications on the web. The challenge: this approach is both expensive and less effective. And, all too often, it lacks process. Each ad, each show, each web entry is approached as an individual task. And everything has to been “remembered” on its own unique time schedule! The result: lots of running around,  a sense of overload, and few of the solutions the customer is looking for.

The right marketing can propel your product to the TOP!

 Marketing doesn't have to be a headache.  For nearly 15 years, MME’s clients have enjoyed an easier life, with more rapid, more effective, and less costly market penetration, using our patentable business process called a FlightPlan.  

Typically, MME's clients have moved to the top of their respective niches within 8 to 15 months of implementing this new marketing approach.

Each FlightPlan creates a turnkey marketing process, customized especially to fit your company's workflow and technology, and focused on the solutions that will create the interest from your target audience that  leads to sales.  Each plan is specifically designed to:

• Expand core ad/show/web offerings to a broad array of cost-effective, higher visibility vehicles
• Leverage every activity to relieve the sense of overload with process rather than task-by-task work flow
• Open lines of communication within the company for greater creativity and more effective strategy
• Transform technology-centric perspective to the more successful applications-orientation, to solve your customer’s problems and open the door for sales

Click here to learn more about how a customized MME FlightPlan can convert your technology-driven company to a sleeker, more competitive, greater revenue generating marketing engine.