Facing a new market?

FACING A NEW MARKET CAN BE OVERWHELMING...kai_fnm1.jpg

What if you could...

  • Cut engineering costs and come to market faster?
  • Know that the features and parameters you built into your instrument, camera, software, or accessory were really what your customers needed?
  • Avoid both technical and business pitfalls and save tens or even hundreds thousands of dollars?
  • Leverage all your activities so that every marketing event created more visibility for your product and more credibility for your company?
  • Organize all the activities related to your website, your show calendar, your ads and editorial content, and your special activities into one plan… a plan that kept track of your budget, kept you from being blindsided by deadlines, and was easy to supervise?

MME has been empowering its clients to do all of these for over 20 years. Call us today to find out how we can help launch your new technology.

Tools from MME can simplify going-to-market

The microscopy and imaging market is the most heterogeneous market among all the analytical instruments. It is also the most poorly reported in terms of market statistics and, therefore, one of the hardest to get to know. MME can help. Here are just three of the tools to simplify your path to market:

  • Comprehensive Strategic Assessement.  Need to get a jump start on the market?  This Assessement couples a thorough grounding in outside forces such as nature of the market, driving forces, best publications and tradeshows to promote your product and which channel is most likely to be successful for you with internal factors such as often-hidden resources and potential strength of technology and business structure and emerges wtih the core of a results-driven action plan to get your product to market.  Includes a one day site managers' meeting.
  • Early-stage Market Research - Our guest editorial contributor, Ralph Grabowski, introduces you to his "M/E" ratio, a new metric that can predict your product's success. Then learn more about how MME's Early Stage Market Research can reduce risk and generate hard information on which to make profitable engineering, sales, and marketing decisions.
  • Turnkey market planning - Marketing shouldn't be a headache! This page explains how MME can build your firm a customized, dynamic, turnkey marketing program that cuts costs, creates higher visbility than traditioal ad/show/web campaigns, and empowers your entire organization.
  • New to the US market?  If your company is based overseas and planning expansion into the US market, the MIP can open the door for you. For over 20 years we've successfully guided technologies from Canada,  Sweden, the UK, Germany, Austria, Russia, Italy, France, Japan, Israel, and Denmark, to name a few, to greater visibilty and profitability.

Got Marketing Questions? MME's got answers

Call us today at (972)924-5310 or email Barbara Foster at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it to discuss how MME's articles, more effective tradeshow programming, press campaigns, sales training courses, and content-rich web materials can propel your company to greater revenues.


 

Photo credit: Jen Molander, www.jenmolander.com - "Kai in Australia"

 
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