An image analysis firm had made a respectable transition from desktop publishing to scientific imaging, but was concerned about its corporate identity as well as several upcoming new product launches. MME was called in to help with the transition as well as the roll-outs. In the process MME:

• identified new corporate positioning strategy,
• found a better fit for graphic art support (fired expensive agency and hired local graphic artist who understood product better, and responded in better time frame),
• wrote or contributed to technical specifications,
• developed collateral (brochure, inserts, templates for pre-show mailers and ads, ads for new products, protocols for European and Asian collateral, boxes, etc.),
• created new show presence (new booth design),
• generated ongoing, updatable calendar of marketing and launch activities and corresponding budgets,
• initiated and implemented three new product launches (launch schedules, in-house and external press releases,
  technical sheets, etc.), and
• wrote technical articles.

Consulting time: 2 weeks per month for 6 months.

Outcome:

Much to the credit and hard work of the client's staff: 100% growth in Y1 after initiation of the new corporate identity; 60%/year sustained growth in Y2 - Y4 after launch.

ROI: Conservative estimate: 25x investment within 12 months.